Logo Identity Project

I developed the brand identity for Sundays at Nana's, a farmer's market grocery stall inspired by my childhood memories of visiting my grandparents and bringing home fresh produce, particularly my Nana's homemade tomato sauce. I created a warm, nostalgic visual identity that celebrates home cooking, family traditions and locally grown produce through a combination of typography, illustration and branding. The identity features a classic serif typeface to evoke tradition and familiarity, paired with custom illustrations of tomatoes, leafy greens, bowls and homemade tomato sauce, all of which I created in Adobe Illustrator, to reinforce the stall's fresh, homemade values. I extended the brand across a range of applications, including a market poster and reusable tote bags, ensuring a consistent visual language that communicates authenticity, community and sustainability. This project strengthened my skills in brand identity design, digital illustration, typography and visual communication, demonstrating my ability to translate a personal story into a cohesive and engaging brand experience.